Perception and Imaging : Photography--A Way of Seeing (0240809300)

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How do you experience a photograph? What do you want a viewer to feel when they look at your image?

Perception and Imaging explains how we see and what we don't see. Relevant psychological principles will help you predict your viewer's emotional reaction to your photographic images, giving you more power, control, and tools for communicating your desired message. Knowing how our minds work helps photographers, graphic designers, videographers, animators, and visual communicators both create and critique sophisticated works of visual art. Benefit from this insight in your work.

Topics covered in this book: gestalt grouping, memory and association, space, time, color, contours, illusion and ambiguity, morphics, personality, subliminals, critiquing photographs, and rhetoric.

Product details

• Format Paperback | 432 pages
• Dimensions 189 x 246 x 24.13mm | 1,111g
• Publication date 09 Jul 2007
• Publisher Taylor & Francis Ltd
• Imprint Focal Press
• Publication City/Country Oxford, United Kingdom
• Language English
• Edition Revised
• Edition Statement 3rd ed.
• Illustrations note Approx. 350 illustrations (100 in full color)
• ISBN10 0240809300
• ISBN13 9780240809304
• Bestsellers rank 433,395

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